In 2020, before “Yellowstone” was as popular as it is today, Paramount reportedly agreed to a licensing deal that sent the show’s streaming rights to NBCUniversal (via Deadline). Little did the network know how big the record-breaking series would become.
“Regarding ‘Yellowstone’ … this deal was completed prior to the ViacomCBS merger,” stated President and CEO Bob Bakish during an investor presentation in February 2022 (via Seeking Alpha). “That’s unfortunate,” Bakish continued. “Rather than just pass up that opportunity, we decided to aggressively move into spin-off series like 1883.” Although “Yellowstone” isn’t available in the United States, Bakish noted that “Yellowstone” is available internationally on Paramount+ and considered Paramount Global’s greatest asset. “That’s how we feel about this franchise today,” he said.
Unfortunately for US viewers, if you want to watch seasons 1-4 on Peacock, you’ll need to sign up for one of the app’s paid subscriptions, which currently cost $5 and $10. New Season 5 episodes will be available after their original air date along with Season 4 on the Paramount Network and its app. But not the others.
“Very strange to me that Yellowstone is on Peacock but all other shows in the Yellowstone Cinematic Universe are on Paramount Plus,” he tweeted @JayDSarkar The beginning of October. TV critic Kelly Lawler, March 2022, closed“If only Paramount Network had streamed #Yellowstone on Paramount+, we would have been one step closer to a meaningful streaming war.”