Kat Nouri was already a successful entrepreneur when she founded Stasher in 2016. She previously founded modern-twist, a company that manufactures silicone lifestyle products. With Stasher, Nouri wanted to replace expensive, landfilled plastic bags with a reusable product that is oven, microwave, freezer and dishwasher safe. “I didn’t start this company for profit,” Nouri said on an episode of NPR’s How I Built This. “I started this company to support the change I wanted to see in the world.”
Nouri’s “shark tank” deal with Mark Cuban ultimately fell through, but the business owner calls the failed pitch a blessing in disguise. “We started using it [our ‘Shark Tank’ appearance] as a marketing tool,” she said. The increased visibility resulted in $500,000 from an outside investor.
In 2019, Stasher was acquired by SC Johnson. Now the company has an extensive product line, earned B Corp certification, and has been featured in New York Magazine, Bon Appétit, and CNN.