Years before the “Shark Tank” episode, Postcard on the Run — a mobile app that sends real-world postcards created from images on users’ phones — secured an investment from actress and singer Selena Gomez. In 2011, she explained to TNW how her interest in the app was sparked. “One day I discovered Postcard on the Run on my tour bus and just started playing around with it and now I’m obsessed with it. It makes it easy for me to keep in touch with my friends and family in a personal way and to share with them all that’s going on in my life — no matter where or how busy I am,” she said. In fact, Gomez even appeared in Shark Tank alongside founder Josh Brooks.
While Gomez’s public involvement with the company may have helped sustain its first few years of existence, Postcard on the Run eventually went out of business in 2015, about two years after appearing on Shark Tank. This is recorded on the company’s official Facebook page – its last post on October 1, 2015 reads: “Effective October 1, 2015 – we are closing the Postcard on the Run service” and informing customers that no new ones Orders can no longer be accepted.
As a result, Postcard on the Run’s early momentum, including investments from Gomez and Herjavec, was not enough to keep the company afloat over the long term.