The song featured in Cadillac’s red LYRIQ commercial is “Lift Off (Red Remix)” by Labrinth (via YouTube). Someone in the marketing department definitely did some research because the tune perfectly captures the futuristic look of Cadillac’s all-electric vehicle. The song, which marks the artist’s first solo release since his 2019 album Imagination & the Misfit Kid, has lyrics that make you want to reach for the stars. The tune is all about the pull of adventure and the joy that comes with beginning a journey. With nods to the planets and what lies beyond, Labrinth takes listeners on a journey above the clouds. It’s sure to be another hit for Labrinth, known for their unique sound design and the intriguing themes that populate their discography.
The commercial uses the beat to show off the car’s sleek headlights and gleaming silhouette. The interior of the vehicle is just as lavish, but labrinth is also allowed to shine. As the music swells, he climbs a flight of stairs into a brightly lit hall full of musicians. He stands at the podium and conducts the orchestra in an exuberant performance. It’s a vibrant and triumphant scene, a sentiment that General Motors certainly hopes its customers will embrace when the Cadillac LYRIQ launches.