In 2016, 60 Minutes aired an episode dedicated to social media influencers and their rising popularity. Considered by many to be one of the pioneers in building a hugely lucrative career around her Instagram presence, Kim Kardashian seemed a sensible choice for the segment’s main interview. However, after the interview aired, CBS was heavily criticized by online users for only giving Kim one platform. One Facebook user even went so far as to say, “’60 Minutes’ is doing a story about Kim Kardashian … I don’t want to live on this planet anymore,” per CBS. Another person took to Twitter to announce that the show was “officially dead” because of Kardashian’s appearance there.
The interview itself would not be controversial by today’s standards. Kim was asked about the details of her rise to Instagram stardom and the “talent” that enabled her to rise to popularity so quickly. She replied, “It’s a talent to have a brand that’s really successful at getting people to like you for you.” Given that many of the critical comments stemmed from outrage at Kardashian’s perceived lack of talent , her answer to that question seemed to answer the haters even before they watched the “60 Minutes” segment.
Since 2016, Kardashian has become a pop culture icon and has appeared on many other “serious” news networks, including CNN, where she explained why she decided to go to law school. She was also invited to the White House by former President Donald Trump to share her beliefs and concerns about prison reform (via ABC13/YouTube). Among those major events in her life, she was also involved in a rough divorce with Kanye “Ye” West and a short-lived relationship with “SNL” star Pete Davidson.
Looking back on the 60 Minutes interview, Kim might have been right when she said it “must take some kind of talent” to be able to lead her lifestyle.