The Creative Touch In Disney+’s Ms. Marvel That Fans Are Absolutely Loving



let’s be honest Filmmakers haven’t quite figured out how to present text messages on screen in an engaging way. Most of the work features the green and white bubbles of text that people see on their iPhones. You can find a lot of criticism of writing in movies and TV shows on the internet. This is where “Ms. Marvel” however, received a lot of credit. In the show’s first episode (“Generation Why”), Kamala Khan texts her boyfriend Bruno Carrelli (Matt Lintz), and instead of just letting viewers see text appear on screen, directors Adil El Arbi and Bilall Fallah integrate the conversation into the world of the show.

The conversation begins with Kamala turning on a starry night lamp and her first text appearing in the reflection of the light emanating from her room. The next text appears as street art as Bruno walks outside and Kamala responds. From there, we follow Bruno and see the texts between him and Kamala – complete with emojis – in transforming characters and lights in a store window, on a brick wall, and more. It’s an incredibly unique way of cinematically showing SMS and fans are absolutely loving it.

Part of the inspiration for Arbi and Fallah in the series was actually the animated Spider-Man: Into the Spider-Verse, which was undoubtedly a visually stunning film with a unique flair. This helps maintain the usual mix of animation and practicality found in Ms. Marvel” (per Insider).



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