There are comprehensible causes for many of this. Netflix and most different web video providers grafted present enterprise approaches or behaviors onto the net. They’re additionally shopping for programming in lots of circumstances from the identical corporations that promote stuff for typical TV channels and theaters.
I additionally suspect that there’s a failure of creativeness. One of many refreshing issues about TikTok, Snapchat and even the foolish cell video service Quibi is they’re testing unconventional leisure concepts tailor-made for individuals who by no means watched VHS tapes. It may not work, however a minimum of they’re not parochial.
I do know I’m being cranky. I’ll be fortunately slumped on my couch this vacation weekend watching Netflix and (most likely) the “Hamilton” film. However I’ll even be noticing that the brand new watching “TV” nonetheless feels so much like watching TV.
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Fb and hubris (once more)
In Wednesday’s e-newsletter, I wrote about Fb’s tendency when confronted with criticism to react angrily, level to its rules and vow to not change. After which, Fb is normally pressured to vary.
Welp. Right here is Mark Zuckerberg, Fb’s chief government, talking to staff final week about corporations which have suspended shopping for Fb adverts, according to the know-how information outlet the Data:
“I are likely to assume that if somebody goes on the market and threatens you to do one thing, that really sort of places you in a field the place in some methods it’s even tougher to do what they need as a result of now it appears to be like such as you’re capitulating, and that units up unhealthy long-term incentives for others to try this [to you] as properly.”
Acquired it? Fb received’t cave, as a result of it doesn’t need to appear to be it’s capitulating to threats.
I perceive the sentiment. However Fb shouldn’t be a hostage negotiator, and advertisers pressuring the corporate to do extra about on-line vitriol usually are not hostage takers. (The corporate’s executives have been speaking with the sad advertisers, so Fb’s view might have softened within the final week.)
I share a few of Zuckerberg’s skepticism that what these boycotting advertisers need most is a pat on the again for showing to take a stand towards an organization with a tarnished popularity. (Take a look at, for instance, the most recent column by Charlie Warzel, an Opinion author for The New York Occasions, about Fb being past reform.)