Apple announced on Tuesday that its long-serving chief advertising and marketing officer, Phil Schiller, would step down and get replaced by Greg Joswiak, a outstanding product advertising and marketing government on the firm.
The corporate stated that Mr. Schiller would proceed to work on the firm as an “Apple Fellow” and oversee the Apple App Retailer and the corporate’s communications, amongst different duties. He’ll proceed to report back to Apple’s chief government, Tim Cook dinner.
“Phil has helped make Apple the corporate it’s right now and his contributions are broad, huge, and run deep,” Mr. Cook dinner stated in a press release. He added that Mr. Joswiak’s a few years of management on the firm made him “completely suited to this new function.”
The transfer follows the departure of some outstanding firm leaders in the previous few years, together with Jony Ive, Apple’s former head of design, and Angela Ahrendts, who as soon as served as the corporate’s head of retail.
“I’ll preserve working right here so long as they may have me,” Mr. Schiller, 60, stated within the firm’s assertion. “I additionally need to make a while within the years forward for my household, buddies, and some private tasks I care deeply about.”
Mr. Schiller’s title as head of promoting was, in some methods, an understatement for his precise function on the firm. The Apple government was concerned within the conception and design of the corporate’s most essential merchandise, together with the iPhone and iPad, working intently with Steve Jobs, Mr. Ive and Scott Forstall, the previous head of software program. Mr. Schiller has labored at Apple since 1987.
In an interview last October, Mr. Schiller reflected on the development of the original iPad. Around 2005, he and other Apple executives watched a demonstration from Bas Ording, an interface designer, on multitouch technology, in which he pretended to scroll on the screen and the screen moved up and down, mimicking realistic physics. The team decided to table the development of a tablet and focus on bringing multitouch technology to a smartphone, which would eventually become the iPhone. The iPhone’s success, followed by the introduction of the App Store, laid a foundation for Apple to develop the iPad.
“We all got excited because when you think of all of the best products from Apple through history, usually the user interface model is essential to that departure from the past — whether it’s the mouse and the Mac, the click wheel on the iPod — this was going to be one of those moments,” he said.
When Mr. Jobs took a leave of absence from the company before his death, Mr. Schiller hosted the company’s marketing events to introduce new products. Some believed Mr. Schiller was among those who could succeed Mr. Jobs, though it eventually became clear that Mr. Cook would take over.
Mr. Schiller has long overseen the App Store, which faces scrutiny for taking a 30 percent cut of app sales and in-app purchases. Lawmakers questioned Mr. Cook about the store last week on Capitol Hill, arguing that the policy was anti-competitive and asking why Apple ranked its own apps ahead of rivals’ offerings. Among other issues, they noted that Apple tried to collect its commission on the sales from businesses like ClassPass and Airbnb when they began selling virtual classes during the coronavirus pandemic.
Mr. Joswiak, another longtime Apple veteran known for his gregariousness, oversaw marketing for the iPhone and the iPod. He has worked more often behind the scenes, giving presentations of new products to media professionals. He made few onstage appearances but became more actively involved in events over the last few years.