The new trailer sends a powerful message focused on time. The past is dark. The past is full of life. The future is necessary. The future is bright. All of these concepts are communicated over the course of the short 2.5 minute clip.
One of Amazon’s biggest marketing messages for this new series so far has been the idea of a “new journey”. The second teaser literally used “The Journey Begins” as its tagline. The original teaser began with the line, “Have you ever wondered what else is out there?” The mood seems bent on elevating the new show from the established Peter Jackson adaptation (which takes place thousands of years after the events of “Rings of Power”) that is so entrenched in the public consciousness.
This new trailer takes this concept of a new world with exciting possibilities to a whole new level. We see more Middle-earth panoramas, exciting action shots and a wider range of talent from the series. Although this latest ad experience gives us more of Prime Video’s Middle-earth than we’ve seen before.
Lord of the Rings: The Rings of Power will premiere on September 2, 2022. It’s a date that’s been more anticipated than Bilbo Baggins’ long-awaited birthday party – and it looks likely to deliver as explosive a dose of entertainment as The Best of Gandalf’s Fireworks.