As reported by The Hollywood Reporter, Netflix ended 2022 strong, adding a whopping 7.66 million subscribers in the fourth quarter of the year using its ad-supported base plan. While the streaming platform only expected to add around 4.5 million subscribers during the quarter, its new ad-supported model seems to be far more popular than expected. As inflation has made life increasingly unaffordable for consumers in recent years, it seems that a way to bring down costs for the many streamers viewers juggle these days is a more enticing prospect than many might have anticipated .
Though Netflix saw gains in North America, most of the new subscribers appeared to be from Europe, Africa, and the Middle East. “2022 was a tough year with a bumpy start but a better ending,” Netflix said in a letter to its shareholders. “We believe we have found a clear path to re-accelerating our revenue growth: continuing to improve all aspects of Netflix, introducing paid portions, and expanding our advertising offering.”
Either way, Netflix could see another surge in subscribers at its higher tiers, with many of its most popular shows, including Stranger Things, Wednesday, and Squid Game, set to return sooner rather than later. This could especially be the case if they decide to ban ad-supported subscribers from some of these more coveted offers across the board.