According to new research, fast food industries are targeting young kids to attract them towards fast food, particularly Hispanic youth. In the year 2019 two-to-five-year kids saw 830 fast-food advertisements on television, 6 to 11 years kids saw 787 advertisements, and 12 to 17 years adults saw 775 advertisements.
This list was reported by the team
Fast Food Companies Are Targeting The Youth With More Ads
According to a recent study, researchers had analyzed the advertisements data in television and founded out with 274 advertisements which are mainly focused on fast food restaurants.
The annual spending of these advertisements is up to $5 billion in the year 2019 and between 2012 and 2019 there is a $400 million investment only on advertisements.
A senior author and researcher on marketing initiatives at Connecticut’s University, Jennifer Harris stated that “fast food is the most lovable food item for kids as well as adults.
With the addition of advertisements, kids may get addicted to fast food and there will be a huge increase in productivity and revenue from fast foods.
The co-author of Jennifer said that advertising marketing creates a great hype for fast food consumption and this will be a great initiative by the restaurants and fast-food centers.
Generally, restaurants have a menu with a 1 percent healthy diet and remaining with a full-calorie diet.
According to a survey, children’s food intake will be more likely to fast food; fast food attracts children with many varieties and cuisines that may be vegetarian or non-vegetarian. During a TV watched by children, 10 percent of advertisements appear, and the other 10 percent is advertised to promote the meals of kids.
Most of the advertisements are about digital media said, researchers.
Dramatically there is a huge increase in Spanish ads and TV programming in black targets. The findings are revealed that fast food advertisements spend 33 percent on the Spanish language. Whereas; black youth are tended to watch 75 percent of fast-food ads compared to white youth.
The difference between white and black youth is up to 60 percent in the year 2012.
According to the reports filed by the advertising community, fast food ads are most frequent in the Spanish language as well as tv programming of black-targeted.
The fast-food ads are featured with large portions of menu, low-cost, and other offerings.
The recent findings were published on FACTS (food advertising to children and teens score) that healthy menu is not mentioned rather non-healthy items are advertised on TV.
In a recent news release, Harris said that our findings had shown the advertisements inordinately to target Hispanic and black youth. “Already there is a major increase in obesity”, he said. Other diet-related problems are also been increasing because of an unhealthy diet.
According to a survey in the United States, 1 in 3 kids is tempted to eat fast food. The strategic play had introduced by fast food companies by creating additional ads on a healthy diet to promote the improvement of nutrition. The main drawback is followed by them is these ads are advertised rarely on TV.
Parents are demanding to decrease the ads and decided to raise their children with a healthy diet said, Milici. The simplest way to prevent fast food is by demanding the companies to reduce the marketing strategy and initiate new restrictions on unhealthy foods for building a target of a healthy diet.