The pandemic has upended how musicians work together with their followers in unprecedented style. There isn’t a extra gathering — in individual, at the least. So in coordination with know-how corporations, artists have been attempting new issues: a Travis Scott live performance in Fortnite, a 100 gecs present in Minecraft, a digital gig by the Weeknd on TikTok.
Rising corporations are additionally creating methods to attach artists and their followers, together with compressing avatars of stars into tiny packages that devotees can embrace in their very own social media posts. In different phrases, avatars are working more durable than ever, and maybe setting a blueprint for a way the pop stars of the longer term will deal with the work of fame, outsourcing a number of the labor to digital look-alikes.
On this week’s Popcast, a dialog about how the way forward for the music business will and gained’t depend on precise musicians.