Over time, Fantano has professionalized — working with a managing editor, a video editor, a reserving agent and an leisure lawyer (whose son was a fan) — however the appear and feel of his movies has hardly modified since he began The Needle Drop in 2009, with a plain backdrop and a digital illustration of the album cowl in query over his proper shoulder.
Such consistency, a results of his type-A workaholism, has been essential to Fantano’s success. His output is common and optimized: a evaluate nearly each weekday, plus rapid reactions to new tracks, music information and different recurring options on his second channel, which he began in 2017 to avoid the YouTube algorithm. (“The extra content material you’re dropping on a single channel, the much less possible it’s that YouTube goes to appropriately promote all of it,” he stated.)
His essential voice — earnest, adjective-heavy enthusiasm blended with boyish, 4chan-inflected web humor — and his style, which could be eclectic however skews towards heavy rock, outré and experimental pop and rock-influenced rap, are additionally dependable. The one 5 albums to earn an ideal 10 from him are by Kendrick Lamar, the noise-rap trio Loss of life Grips, the Children See Ghosts duo of Kanye West and Child Cudi, the aggressive rock band Swans, and Daughters, which he praised for its “nuclear bomb of cathartic hideousness” and “vile shows of auditory abuse.”
Predictably, The Needle Drop’s hottest movies tackle polarizing stars like West, Eminem and Probability the Rapper, however Fantano typically avoids big-ticket Prime 40, which might convey him extra views, in favor of proselytizing for one thing smaller or stranger. He referred to what he does as giving a “synopsis or CliffsNotes” for an artist or album, but in addition clearly values his position as a curator and tastemaker, too.
“There’s no variety of destructive opinions I may give to Nav that may finish his profession,” Fantano stated, referencing his takedowns of the slyly standard rapper. “However I really feel like I can break an artist — I do have the facility to do this.”