rule of thumb for the 21st-century music enterprise: By no means depend Taylor Swift out.
This week, Swift returns to No. 1 on the Billboard album chart with “Folklore,” her shock quarantine LP, claiming its seventh nonconsecutive week on the prime. No different title has collected this many No. 1 weeks since Drake’s “Views,” which had a complete of 13 4 years in the past. In her profession, Swift has held the chart’s perch 47 instances — beating out Whitney Houston’s 46 for a new record among female artists, in line with Billboard.
Now in its ninth week out, “Folklore” had the equal of 87,000 gross sales in the USA, practically double its haul from the week earlier than, in line with Nielsen Music. The album’s 40 million streams have been down barely from its 41 million the earlier week, when Swift landed at No. 4. What propelled “Folklore” again to the highest was its gross sales as a whole package deal — 56,000 items, in comparison with 13,000 final week — helped by merchandise bundles on her web site and yet more autographed CDs.
Additionally this week, Pop Smoke’s “Shoot for the Stars Intention for the Moon” holds at No. 2, whereas final week’s chart topper, YoungBoy By no means Broke Once more’s “Prime,” fell two spots to No. 3. Alicia Keys’s newest, “Alicia,” opens at No. Four with the equal of 62,000 gross sales, and Juice WRLD’s “Legends By no means Die” is No. 5.