The Dragon’s Lair
Dragon’s Den is a UK based reality TV show based on the original Japanese series. The show offers several entrepreneurs the opportunity to pitch their different business ideas to a panel of wealthy investors, the Dragons. The first episode aired on BBC Two on January 4, 2005. The show consists of sixteen seasons and has been airing on BBC One since 2021. The show is produced by the BBC and Sony Pictures Televisions.
Dragons Den winners, where are they now?
There have been many people who have gotten into the Dragons’ Den series, but not all have been successful. The following is a list of contestants who have been most successful since appearing on the show.
|3||Denise Hutton Gosney|
|4||Neil and Laura Westwood|
|5||James and Richard Gold and Lewis Blitz|
|6||Kate Cotton and Louise Ferguson|
|9||Jon Hulme and John Burke|
|10||Jonny Plein, Ben Corrigan and Vikram Simha|
|11||Andy Dixon and John Paul Gardner|
|12||Liam Manton and Mark Smallwood|
Where are the Dragons’ Den winners now?
Levi Roots, aka Levi Miller, is one of the most famous Dragon’s Den alumni. He came before the Dragons with a vision to create a global sauce brand. He persuaded investors to buy Peter Jones and Richard Farleigh a 40% stake in his reggae reggae sauce company for £50,000. He’s now worth £30million.
Image source: BusinessLive
Peter Moule came to the Dragons with the concept of a plastic cord device that could house electrical cords. James Caan was surprised by the businessman. “Peter recognized that it is not only finances that drive the company’s success: knowledge, experience and contacts can play a major role,” he said later. Duncan Bannatyne and James Caan invested £150,000 in exchange for a 36% stake in his company. Since debuting on the show, Peter’s device has totaled £25million in worldwide sales.
Image source: Daily Star
Denise Hutton Gosney
Denise Hutton-Gosney presented the dragons with her idea for Razzamataz Theater Schools. Duncan Bannaytne gave her an immediate investment of £50,000 and got the company on track to launch in the UK and worldwide. Hutton-Gosney bought Bannatyne’s stake in the company in 2014 for £70,000 and currently controls 90% of it.
Neil and Laura Westwood
Neil and Laura Westwood, husband and wife, gave the Dragons their idea for a “Magic Whiteboard,” a portable whiteboard in a roll. Despite a rocky pitch, Deborah Meaden and Theo Paphitis invested £100,000 in her. The product is now used in schools across the country and is available in Ryman stores and supermarkets. In 2015, Theo and Deborah’s couple took back ownership of their business. New goods such as the reusable Magic Notebook and the Magic Blackout Blind have been introduced.
Image Source: The Sun
James and Richard Gold and Lewis Blitz
James and Richard Gold of north London, along with their friend Lewis Blitz, offered their phone cover business to the Dragons. Skinnydip was the name of the product, which is now a well-known brand. They accepted an offer from Peter Jones, but the transaction never went through. Skinnydip now has eight stores of its own, although the company has continued to grow. According to the founders, it is a multi-million pound company with plans to grow in the Japanese market.
Kate Cotton and Louise Ferguson
Kate and Louise pitched the dragons an idea for a tanning lotion. The company was called Skinny Tan and the tanning lotion that naturally deprives and reduces the appearance of cellulite. Kelly Hoppen and Piers Linney both invested in the idea. In 2020, the products were available in 2,900 shops, including Superdrug. In 2020, the online customer base has grown.
Image source: Startups.co.uk
At the age of 20, Oliver Murphy overtook Kirsty Henshaw as the youngest entrepreneur ever to receive funding at The Den. Kelly Hoppen decided to invest in his Reviveaphone brand, which specializes in DIY devices that can repair damaged cell phones. In 2018, the company entered into an exclusive partnership with Samsung to deliver device repairs to its UK customers.
Image Credit: HuffPostUk
In 2014, Scott Cupit introduced his dance school, events and entertainment business to the Dragons. Deborah Meaden has invested £65,000 in the organization which currently offers weekly courses, festivals, dance workshops and four performing groups. One of the groups even played at 10 Downing Street for Prime Minister David Cameron and his family. Cupit then published his own book, Swing Dance, in English, French, Italian and Spanish.
Image Source: The Sun
Jon Hulme and John Burke
Jon and John approached the Dragons with a subscription box service that sent artisan gins and sparkling wines monthly. Sarah Willingham’s offer of £75,000 in exchange for 12.5 per cent shares has been approved. The company’s membership grew 70% annually after its debut on the show. During the 2020 lockdown, their membership grew by 66% and they were selling a gin and tonic every 2.5 seconds.
Image Source: The Tab
Jonny Plein, Ben Corrigan and Vikram Simha
Jonny Plein, Ben Corrigan, and Vikram Simha presented their proposal for a free browser extension, Pouch, to the Den. The plugin automatically finds discount codes for online customers. Touker Suleyman, Jenny Campbell and Tej Lalvani accepted an offer of £75,000 in exchange for 18 per cent equity, split into three parts. Despite the fact that the sale fell through, in May 2018 Pouch was named one of the UK’s 100 most exciting startups in the Startups 100 Index 2018.
Image Source: Growth Business
Andy Dixon and John Paul Gardner
Andy Dixon and John-Paul Gardner came up with the concept for their healthy snack, oatein. They got a £50,000 investment from Peter Jones. Shortly after receiving their investment, their bars went on sale in Holland and Barrett. The company’s gluten- and sugar-free shortbread is now available in Aldi stores.
Image source: BDaily
Liam Manton and Mark Smallwood
Liam Manton and Mark Smallwood launched their brand of gin-based drinks in 2019. Jenny invested money on 33.3% of the deal. In 2021 her company grew to a turnover of £3million. They have also released their line of ready-to-drink products sold in Booths and WHSmith.
Image source: Manchester Evening News
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