Kia Motors is not giving up on the midsize sedan section regardless of important gross sales declines as U.S. shoppers transfer away from passenger vehicles to crossovers.
The South Korean automaker Tuesday unveiled a brand new midsize sedan referred to as the K5, which can substitute the outgoing Optima when it arrives in U.S. dealerships this summer time.
“Practically a decade after the 2011 Kia Optima paved the best way for one of many auto trade’s most vital development and achievement tales, Kia Motors America is resetting expectations as soon as once more with the reveal of the all-new K5 mid-size sedan,” the corporate mentioned in a launch.
The 2021 K5 options extra commonplace and accessible security options, further expertise, and a brand new design with parts just like Kia’s Stinger efficiency sedan.
Essentially the most noticeable exterior design modifications embody a brand new interpretation of Kia’s “tiger face” entrance, together with a sleeker grille that flows into the headlights. The lights themselves embody “coronary heart beat” daytime operating lights that stretch to the aspect of the car.
Contained in the automotive is a redesigned inside, together with an optionally available 10.25 inch infotainment touchscreen, and wi-fi Apple CarPlay and Android Auto. The programs mirror parts and capabilities of a shopper’s cellphone onto the car’s display screen and not using a wire.
The K5 is powered by a 1.6 liter turbocharged GDI four-cylinder engine producing 180 horsepower and 195 pound-feet of torque, managed by an all-new eight-speed automated transmission.
A GT mannequin with a 2.5-liter four-cylinder engine making 290 horsepower and 311 pound-feet of torque can be accessible within the fall, Kia mentioned. All-wheel-drive variations of the automotive can be accessible in late 2020.
The K5 can be constructed at Kia’s plant in West Level, Georgia. Pricing for the automotive was not introduced. The Optima at present begins at about $24,000.
After being launched in 2010, the Optima shortly grew to become the automaker’s best-selling car within the U.S. Gross sales surged to almost 160,000 items in 2015. They’ve since quickly declined 39.4% via 2019. Optima gross sales have been off one other 16% via the primary 5 months of this yr.
Kia’s general gross sales final yr have been up 4.4% to greater than 615,000 automobiles in comparison with 2018. Gross sales this yr are down about 13% via Could in comparison with the identical time interval in 2019.