As Hollywood regains its bearings on Bob Iger’s surprise reinstatement at Disney, Variety has provided an intriguing account. According to the publication’s sources, Iger has been in talks with investment firm RedBird Capital Partners to potentially play a key role in it. As we now know, he ultimately chose not to work with the company, instead returning to a senior position at Disney, but he was close to signing the dotted line at RedBird Capital. “At the end of the day, he’d rather be a CEO than an entrepreneur,” an unnamed person close to the situation told Variety of Iger’s Mindset.
In the short time since Bob Iger returned to Disney, he has wasted no time getting the company back on track. His first big step came on November 22, 2022 when he fired Kareem Daniel and began restructuring Disney’s Media and Entertainment Distribution division. “I fundamentally believe that storytelling is what drives this company and that it belongs at the core of our business organization,” Iger said in a statement, explaining that change is coming in the next few months and that the company as a whole is striving after creating a profitable, streamlined structure (via Yahoo! Finance).
Apparently, Bob Iger didn’t come back to work at Disney to sit around and collect a paycheck. He has big ideas in mind for this, so we have to see how they will be implemented and how successful they will be in the future.